Author Archives: William Hooke

The individual as “value proposition.”

“A value proposition is a business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or … Continue reading

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A procrastinator’s “Hair of the Dog.”

“If your job is to eat a frog, eat it first thing in the morning, and if your job is to eat two frogs, eat the big one first.” – Mark Twain (with a tip of the hat to Ana … Continue reading

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Saving for a rainy day.

“The shortest period of time lies between the minute you put some money away for a rainy day and the unexpected arrival of rain” – Jane Bryant Quinn Saving for a rainy day? Ancient wisdom. But we violate this principle. … Continue reading

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Red States and Blue States.

Here in the United States, merely to mention “red states and blue states” is to activate a strong Pavlovian response. We’ve all been classically conditioned to think politically – to see red as “Republican” and “blue” as Democratic. And regardless … Continue reading

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Attribution.

Actual conversation this morning between an anonymous atmospheric scientist and an intelligent, educated, cheery layperson in his life (also unnamed) but she-on-whom-his-sun-rises-and-sets, as they walked outside to the car: He: This winter was warmer than usual.                                                                                     She (upbeat): Global warming!                                                                                                       He … Continue reading

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Renewal

“The care of the Earth is our most ancient and most worthy, and after all our most pleasing responsibility. To cherish what remains of it and to foster its renewal is our only hope.” – Wendell Berry “I am aware … Continue reading

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Value of Information: the imponderable

“In the end, more than freedom, they wanted security. They wanted a comfortable life, and they lost it all – security, comfort, and freedom. When the Athenians finally wanted not to give to society but for society to give to … Continue reading

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Four trends ratchet up the value of Earth information.

Four seismic shifts are underway that will combine to make Earth information increasingly valuable – unimaginably more valuable – over the coming two decades. Unless they don’t. Today we look at the four drivers of this increased value. Two are … Continue reading

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The value of Earth Observations, Science and Services – about to skyrocket.

“I can feel guilty about the past, apprehensive about the future, but only in the present can I act. The ability to be in the present moment is a major component of mental wellness.” – Abraham Maslow[1] “Let people realize … Continue reading

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The transcendent value of Valuation

“In the spring a young economist’s fancy lightly turns to thoughts of… valuation.”  “Valuations are nothing, but Valuation is everything.” (with apologies all around, but especially to Alfred Lord Tennyson and Dwight David Eisenhower.) We’re told that today is the … Continue reading

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